Where to publish my Music Video?

Movavi

By researching about publishing videos on web 2.0 using search engines such as google I came across a site called Movavi.com. This site shows people the ways they could have their work publish or the best place to post home videos. The site was useful as it helped me put a perspective on how many people my video could reach and the type of time it would take to be able to get a video uploaded to each site. When choosing which video sharing sites to review, they took into account their popularity, ease-of-use, file size limitations, format flexibility, and options to download, post or podcast the video.



As the table shows Youtube being the top resource however the supported filed are limited compared to sites such as MetaCafe. It is also reasonably good in terms of storage limites never the less the limites are not as good as sites such as iPikz or Daily Motion therefore you have to choose if you want less storage however an overall round good upload with reasonable about of supported formats or if you choose to export to a specific format but have bigger storage limits. Youtube as a platform on its own is a high contenter across all resources for uploading videos and has messaging, comment and post appliances within it. A downfall to the site is that it has no downloading options where as other sites do therefore people would have to do their research before uploading. iPikz is a great website for sharing a video that can be distributed quickly to social media sites. This can be good for getting feedback for your work and putting a video out there quickly.

If people want to share HOME VIDEOS with family and friends and are looking for ease of registration and navigation as well as options for posting and downloading. "These sites have already gained reputation for providing flexible, easy-to-use services."

These sites are brilliant for sharing videos on but more so if you have premium account which are paid for. Restrictions are lifted once the one off payment or monthly membership has been paid and capability of storage is increased by a very large amount. These features are available on the Viddler and Vimeo sites never the less they both offer free memberships with the restrictions of 500MB per week uploaded and advertisements taken away.
These are some other types of videos that could be shared however they do not relate to me. I wanted to include a snapshot of this for future reference and how much diversity there is in research.





Learning the Roles and Software

I wanted to research the roles that people undertake within a music video to get an idea of if I need more people that who I have already casted. I am going to film, direct and produce the film myself however have a co-director to help me with the cinematography which is Luke. I believe I am capable after researching via videolink and taking notes that I am capable of creating the video I planned with the people I have already cast. Never the less in order to make my video more exciting I could cast some more talent to act as my main actor and actress's friends in the first section to make it more interesting and engaging for the audience as they may get bored with the video if there were only two people in the video throughout.

To be able to grasp the roles of a video producer, director and create a successful video I wanted to learn about all aspects of what a video includes and what I have to prepare. I looked at the stages of pre production along with things I have to take into consideration such as health and safety, typage and applying the correct people for the cast. As well as looking at post production, what is the best programme to use.
I am also going to make sure when I create my music video that I am focusing on all four of the key elements needed in a music video to be able to produce a more complex and well structured final piece. Note taking this information means I always have it on me so that throughout filming I am not missing out any of the things listed on my notes. This way I have a better chance of creating a music video that fits well to my genre and is aimed at my target audience.


Another way that I looked at this information and looked at a more indepth analysis of how to create music videos was the account Film Riot on Youtube. This was created by Ryan Connolly and allows amateurs in the film and photography industry to gain tips on how to create new effects, work software and gain an insight into how things are actually made. The blog is great for learning alsorts about filmwriters and filming in general and is an inspiration for ideas and shows you how to achieve them. The blog is the link below:
http://www.youtube.com/user/filmriot/videos




As well as the making of the video I gained lots of tips from the video posted below. This is a video to show you how to position your camera angles and cameras in order to get a realistic video with very little overlay or mistake. This is great for showing you the triangle technique and the lighting used within videos. I thoroughly enjoyed watching the videos because they are made with humour yet still show you the techniques they use in a professional way.

Rough test shots, pan and tilts at Castle Howard

Storyboard

My storyboard of images and descriptions about how I am going to produce my music video and the locations of them.

Practise Story Board - With Downloaded Images

This is an example of the kind of storyboard I will be doing, these images are downloaded from Google Images never the less I collected images that related to the lyrics of my song. I wanted to create this to give me a little experience and show how long it will take in terms of drawing, writing up and collecting images.

Costume Research - Dress Experiences and Suit Shoot

Costumes are a main aspect of my music video, at the start of my video I want to have casual wear as it is based in a 'normal' shopping centre, a relaxed environment. The day to day wear will compliment the situation therefore I decided to take images of people in usual wear and look through both genders. This gave me an idea of what to put my model in for the first section of my shoot.



In order to get a feel for the music video and let my main actress get the feel of the role I would like her to play I got in touch with several bridal companies to see if I could photograph my model wearing the dresses. I have contacted bridal shops around Bridlington and Hull in order to try and do this. My evidence for doing so are the following;

I had feedback a week later from one of the shops named Bride and Co. The email I received from the company was welcoming and I later arranged a date and time to meet up with Gemma one of the sale assistants and try on the bridal dresses. I am going to shoot my model in the dresses with all sorts of camera angles to create an indication of how I am going to frame the dress for the actual shoot. I will be meeting Gemma on tuesday the 12th of November at 9.00am to try on the dresses. The images for my evidence are below. 

The final images from the shop were a great success, it made me understand the dresses and how they are made with so much detail. The dresses themselves are a weight therefore I have to take that into consideration if I picked a dress with weight for my talent. She would have to wear the dress for a full day which in a location and this could be tiring as I have her running in the location quite a lot.
This helped Olivia get a feel for her role after she falls into the daydream featured in my concept.



As well as having my actress in character I wanted to portray what I wanted my main actor to wear in the daydream scene. Having smart attire for both characters shows continuity throughout this scene.

Cast List

 

Luke Berry-Dagnal

Luke is a photographer and filmographer from Bridlington, a close friend and great director. Luke is going to be working with me to create the perfect shots and filmography for my music video. Co assisting my cinematography and exploring new vantage points for the camera. He will be in charge of equipment on the day, for example he will be helping me move the tracking equipment.

 Jamie Cording

Jamie has starred in several A2 music videos as he is used to being infront of the camera. He is a confident male and stands out from others due to his tall stance and presented face. Jamie is the love interest in my music video, at the beginning he is just a male who catches the eye of my actress Olivia, this then progresses as they collide in a corridor at their local college. Once this happens the chemistry is shown in a daydream of Olivias. Jamie then turns into a prince charming character, a well dressed soul awaiting his princess at the final location. He has a great attitude and willingness to try new things therefore he was perfect for my part of the Prince.

Olivia Haywood

Olivia is a sweet soul who kindly let me use her as my main actress in the music video. The video is focused on Olivia and will show her thoughts throughout through use of the cinematography and lyrics of the song. I chose Olivia due to her charisma and charm she has as a person, she is also a very talented dancer so her fluidity and freedom in her movements is visible in everything she does. She is very mouldable in her style and structure therefore this is perfect for me to feature her as both a casual girl in everyday life and the princess in the fairytale daydream she falls into.

Annie Harmeston

Annie is a singer songwriter from Beverley, her capablity in range is amazing, a soulful, powerful voice. I loved the innocence in her voice and image therefore after discovering her studio covers on Youtube I was able to get in touch with her further. Annie agreed to contribute to my cast by covering the acoustic song that I have chosen and letting me use it for the actual music video. The vocals will either be layered ontop of the acoustic song in parts for both actor/actress to sing or for the whole song and just have my female actress singing.

A link to one of my favourite videos of Annie: http://www.youtube.com/watch?v=Adbc7TEXP10

Chosen Song

I have chosen Cody Simpson - On My Mind for my music video song. I have done this through slow elimination of several others before concluding with this as my final song. I chose this in the end because I feel it is a representation of my personality. However the question is which of the music styles I am going to use... Upbeat Mainstream or Acoustic. Another option I have is an acoustic version with my friend singing the song in the studio to pre record it for my video. This way it will match my concept I want to use a lot more. Having a female voice singing will definitely help the video make sense.

The commercial mainstream song is upbeat and passionate, describing me, therefore I am able to relate to the song very well. I am a dance instructor who teaches contemporary and disco freestyle to children and young adults, I could definitely see myself being able to choreograph and teach to this song if I were wanting to for my video because it is the style and genre I generally teach to my students. Although the song is several years old I feel that it is a song that has always been able to get me up to dance or to listen to if I were not in a positive mood.

I like this song myself because the chorus is split into two different parts allowing you to prolong the main part of the song. This is great for both choreography and for the narrative of the song, you are able to get a lot more in that space of time for a scene. A disadvantage of the song is the fact it is very repetitive and this could become an issue for developing ideas for the concepts of the music video. Nevertheless I think that I could turn that repetitive structure of the song into a positive so that I could develop any idea I create in far more depth than if I had one idea and stuck to that structure. If i decided to use the same footage for the same parts of the song the video would be very boring therefore using the repetitive side as an advantage I am able to capture much more within a short space of time.

This song in my opinion relates to the target audience I want to cover which is around the same ages as who I teach dance to. These are the ages between 10 and 20. I chose this bracket of an audience because I believe the song clasping love and unwanted affection into the hands of this age; every young person dreams of having their prince or princess. The fact that I had built ideas of what I wanted to create gave me great difficulty because then I had to attempt to find a song that matched my idea. Due to the lack of great verses within the song I believe that I could use this to my potential and build upon the lack of narrative in the song to create my own that fits.

I am a budding entrepreneur in the photography industry and try to get involved in anything I can to do with the subject as it is what I want to do as a further career. I can use this to my advantage with A2 Media Studies because I know a lot more about the use of cinematography than others because of this and I believe that is the key element in music videos. My use of photography and having a high technical Canon camera for personal usage will help me create the best subsidiary tasks to the music video which is the poster and the casing for the product package. With my multi talented art skills in both photography and graphic design I think I could make a package that contains designs using multi media sources as well as art supplies such as watercolours, dip pen and ink and print making.

In conclusion I think that this song fits me very well and I can relate the song to the theories of stereotypical boy meets girls but put a twist on that to create a very surreal video. I think that with this song and the use of my design skills I will be able to produce and exciting final product that people will want to watch over and over. My aim in the task is to produce for my target audience but hope that all types of audiences will enjoy it after it is produced and finalised.

Who is Cody Simpson?

Cody Simpson is a sixteen year old Australian pop singer from Gold Coast. Cody was a bedroom singer song writer until 2009 on the hit social media site; Youtube. Shawn Campbell, a grammy-nominated record producer who also produced for Jay-Z and other artists, saw the boy perform and it was later discovered he was rise to recognition was featured on The 7.30 Report in December 2009. 

History on his Career - all information sourced from wikipedia 

 He released his debut single, "iYiYi" (which features American rapper Flo Rida), on 15 May 2010. The music video for Simpson's second single, "Summertime", was released on 20 September 2010.^[15]Simpson relocated to Los Angeles in June 2010 with his family to record his songs with Atlantic Records and his producer Shawn Campbell.^[16] That same month, Simpson appeared onSunrise.^[17] On 22 June 2010, it was announced that Simpson would participate in the Camplified 2010 Tour, along with other artists, touring across the United States. The tour began on 5 July 2010 and ended on 14 August 2010.^[18] Other tours that year included a middle school tour that took place from October–November 2010 and covered 9 U.S states.^[19] An EP, 4 U was released on 21 December 2010. The EP included five tracks in total, four of them being previously unreleased.^[20] Simpson recorded a remake of the song "I Want Candy" by The Strangelovesas the main theme song for the Easter-themed live-action/CGI-animated film Hop. In May 2011, Simpson was "egged" during a live performance at Miranda Fair in Sydney. Simpson told Australian radio show The Kyle & Jackie O Show that he was not in fact hit by the eggs, and that he was upset on behalf of his fans because the remainder of his show was cancelled because of security concerns.^[21]

Coast to Coast was released on 20 September 2011 by Alantic Records. It reached number 12 on Billboard 200 selling 24,000 copies.^[22] On 23 April 2011, Simpson released the single "On My Mind" on 23 May 2011. On 5 August 2011, he performed on The Today Show.^[23] On 6 August 2011 Simpson started his Coast to Coast Mall Tour in Lake Grove, New York to promote his second EP. He played nine dates around the United States and finished it in Orange, California on 18 September 2011.^[24] On 22 September, it was announced that Cody Simpson hiredJustin Bieber's manager, Scooter Braun as his manager.^[25][26] In December 2011 The Wish Factory released a Cody Simpson doll in two formats.^[27]

Props and Location Information for Concept 1

The concept chosen out of the three, first draft of idea - Props and Location.

In my video I am going to need props to create an equilibrium to real life. Having thought about my locations, I need to go and look at them before confirming the props I need or adding more to my list. 

In my first conceptual idea in the start of my video I want to base my scene in a classroom based environment as if my main actor/actress are in school life, this can be performed at my local secondary school, Driffield School and Sixth form or be based within Wyke College. In terms of props i wish to have a classic classroom feel this stationary about to reinforce this aswell as folders and a teacher at the front of the class. 

The next location I wish to be in for a very short scene that's faded in from the last scene is a bedroom. When the lyrics say 'because every single night I've just been lying awake' I want this to show the narrative through the lyrics and this would be a good way to do so. Props in this scene will be a bed set, my actress in pajamas to create an equilibrium of night time, a clock to represent the time and the scene of the bedroom. 

I want to refer to the classroom again with the same setting but have two desks near one another to create the stereotypical 'I've dropped my pen' scene. This is representing the first time the boy and girl meet. I want the girl to get really excited here and look excited so by putting her in a bold coloured costume for the mise en scene and the boy who isn't fazed by the matter, he has little concern for her therefore putting him in dark clothes can represent this.

As my actress sleeps into a daydream in the middle of class she will appear in a new location that I wish to be Castle Howard in Yorkshire. This is the perfect location for a fairytale scene which is what I'm looking for. The dress I have picked for my actress is a white prom dress, a tight like jewelled corset for the top and a wider more puffed bottom not trailing but to floor length. I want my actress to be wearing a tiara to emphasise her feelings as a princess in this location. I believe that the location I have chosen is well matched to the mise en scene I want to use.

Whilst filming the daydream at Howard Castle I would like to have a trail scene where my actress is looking for her crush from class. There will be pebbles, string, arrows and signs to follow for her to be able to do this. I'm wanting my male actor to senerade her as I have swapped the script lyric roles round therefore to keep it making sense I have put this element of it in. For this my male will be wearing a suit and tie with combed hair, a smart appearance to match my girl appearance as a fairytale character.

For my cinematography I want to use all types of shots to create a type of montage on certain locations therefore I will need to use the tracking dolly for tracks, a tripod, overhead equipment for high angle and birds eye shots aswell as stepladders to help this further. Other equipment I will need are spare SD cards, a lens hood and different types of lenses. 

Locations

Location One

Location 1 is Starbucks; St Stephens Shopping Centre, Hull.
I chose this because it is where my actress will be in day to day life thinking about her love interest. The location is high up in the shopping centre perfect for the concept I want to create in my music video. She will travel up the escalator and through the cafe before purchasing a drink and sitting down infront of the glass at the other side. The general mise en scene of the cafe is perfect for the everday life scene I want to create therefore there is no need for any additional props to be used apart from the money she will purchase the drink with.
The first image is my own and the rest of the Starbucks images are sourced from Google Images.

Location Two

Location two is a pan shot down from the coffee shop to the bottom floor of the shopping centre, this shows my main actress having a coffee upstairs and then straight after walking from the right hand side of the coffee shop on floor 0 past the shops with a group of friends. I like the thought of this transition because you can see the whole of the setting and the story isn't delayed from one scene to the next. The boys will also be in this scene; my main actor and approximately 2 of his friends. The groups will pass one another in the shopping centre and the two main actor/actress's in my video will catch eyes on that passing.

These are all sourced from Google images.

Location Three

Location three is the forway linking two corridors together in Wyke Sixth Form College, the teens will collide here in the main space, knocking paper and books flying. This will result in my main actor picking up a book that my actress has dropped and their eyes meet as he gives it back to here. This is the final location before the fairytale begins. The common hallway is a huge contrast to the fairytale location that will be used for the day dream, I like this as it add something different to it that other people wont' think of or expect.
These are my own sources.

Location Four

Location four is my fairytale day dream, this is where my main actress Olivia 's imagination in shown through imagery. Her fairytale wedding-like meeting with her love interest features here, this is also the trail she has to follow to meet him. Weather permitting this may have to be shot over the course of a few visits. It is around an hour away from where I and my talent is from therefore organisation is absolute key when this is filmed.

On the day that I visited for my test shots and locational photoshoot there was setting up going on for Halloween and Bonfire Night therefore I was unable to get clear pictures never the less there was still the elements I wanted to photograph for my music video.

The shoot contact sheet shows how many images I took of the location and the route I want to roughly take within my music video.

The quality in the images is weaker than the original taken on my Canon 500D never the less these are some of my favourite images from the day.

Howard Castle - Locational Shoot A2 Media Studies - Lauren Mabbett from Lauren Mabbett

Focus Group - Research questions on music videos

Full volume is needed for the videos!
There are two parts to my focus group questions due to the battery life of the camera however these questions were put together in order to give me an insight into what videos people my age like. The three males in the video all like different genres of music, independent and alternative, rock and metal and also pop and electro. After analysising the answers of the video I found that there were several collaborated decisions they all agreed on. This has helped me discover that the video I am going to film is not exactly in these genres and is mainstream to younger audiences, using the information that I retrieved I deceided that I am not going to make it a dance song however it will still portray the conventions that mainstream pop songs maintain.

Within these videos I asked a number of questions that will help demographics, help my target audience and help me find what I need to put in my video to get a settled equilibrium. I wanted to do this so I have a way of trying to make my video appeal to a number of genres and not just one.

Poll Research

A slide to show my poll questions at the side bar of my blog. I created this through the use of gadgets.

The email sent to fellow classes in A2 Media to retrieve research information.

The questions that I put in my poll are;

What gender are you?

How old are you?
Which genre of music do you prefer to listen to in terms of music video? (The genre you prefer to watch)
Would you watch a music video repeatedly due to the content?
Do you prefer a narrative to follow in a video or for it to be abstract?
Which do you find the most important element of a music video?

I chose to use these questions to explore the broad range of questions about music videos before detailing in depth questions. I took my thoughts on music videos and compared these to my target audience to retrieve the information that I needed. Upon receiving this information I would like to build upon this and ask questions about the story lines of music videos as well as looking at what people like included in a music video for example: humour, love and animation e.g, white stripes, coldplay and a-ha music videos. 
In order to discover more information about my target audience and demographics I am going to create a further survey that will be posted to social network sites using a range of mediums, I am going to do this so that I have a wider understanding of music videos and the types of people who watch them as well as their expectations. By posting them across a number of sites I am able to open up my questions to a lot more people helping me with my knowledge through more responses. 

Music Video Demographics and Target Audience

Producing primary market research gives a general idea of the interests of a range of demographics; in regards to music videos. After researching demographics I have gained knowledge about videos in the music industry and diverse points of views from different demographics. I wanted to explore my knowledge deeper to discover my target audience, to do this I created a survey on survey monkey.com this allowed me to use social media to ask for responses. By using a range of mediums I was able to gather enough information to create a conclusion. After having the survey on for four days I received 15 responses in total after posting the survey onto the social networking sites Facebook and Twitter. My evidence is shown below.

Having put the survey onto these sites I got more of a response rather than if I would have if I just emailed the survey to people or left it on surveymonkey.com to fill in. Having collected the information four days after I started the survey I believe I have a good set amount of information. I am going to look back at the survey each month and see how many results I have calibrated by reposting it to the social network sites. I am then going to compare my results later in the year to these I have gained in the last few days.

I decided to start my survey off with the simple questions of with the simple question of gender and age. I did this because survey monkey.com doesn't have identification on the site therefore I wanted to get to know my target audience of the survey a bit better. What I liked about the survey and the advantage of positing it to social network sites is that you can get a range of responses from people of different age groups. I chose to pick two different sets of ages for the first two categories and then place them in 9 years for each category after this.

I did this because my possible target audience for my music video is of a younger genre and I wanted to analyse both under and over 18 for maturity reasons. I believe that looking at the results for 10-18 would give me a more appropriate target audience range for my video therefore this was a category I was particularly interested in.
There were more females than males that answered my survey and although I would of liked a split of gender to receive several opinions from each sex never the less over 60% of the 15 people who completed the survey were female, this shows that they are more attracted to content published using social media as a form of
advertising.I believe females are more appropriate for learning the demographics of my music video. I am going to use this information to determine who my target audience will be for my final music video production and appropriately plan my video to this information with the incorporation of relevant theorists which will engage the appropriate audience. It is therefore clear that I must make my final music video appeal to the mainly females however, we must not ignore the male participants of this survey and how their results would have contributed to the following answers.

I produced this question on continents to see if I could get any global interest on this survey. I was not surprised to find that 14 of my 15 responses lived in Europe however to help myself in this question by specifying where in Europe people live.
By choosing an artist that lives in Australia I wanted to see if anybody located in and around that area would take my survey. This wasn't the case however I did receive a response from Africa.
Due to not have social networking friends from Africa on Facebook I know this is a source from Twitter.com.

Knowing that my method of advertising only appealed to an english audience I will know that once my music video production is complete I will have to use internet forums/fan blogs/YouTube tags to interest a larger global market following Anderson's 'long tail' theory where niche markets are extended by appealing to larger audiences with the accessibility to people all over the world with the internet as a gateway to them. This conveys how new media is providing more opportunities to develop media productions such as my planned video. 

In my next question I wanted to look further into understanding the demographics of my audience therefore asked them how many bedrooms they had in their house. The most popular answer with 6 responses was a three bedroom house and the second being one response away was a four bedroom house. This is showing they are a member of a financially successful family able to maintain the financial requirements to maintain living in this.  We could have in this question had improved the accuracy and asked for if the house was mortgaged/ bought or rented as well as specify where they live however I though this would deter people from taking the survey as the information would be too personal therefore I removed it from my initial survey. The majority of the responses were created by people under the age of 24 and after taken into consideration it shows it is not the case that they are the primary source of income for their household, the demographic information gathered here if targeting this age group is irrelevant. If I decide that I would like to target an older demographic this information would be required however the survey is showing I appeal to and have an easy access to communicate to. 

I wanted to confirm the occupations of the audience taking the survey and therefore understand their demographic and potentially their income.
    Half of the audience and the majority who answered the survey were students.This shows that they have a high level of intelligence and a strong thought process as they will more than likely be studying A Levels or doing a course of a similar work load. I also have to take into consideration that the generation of this population are going to be the next generation who work in full time employment or further education. Through knowledge of todays financial situation I understand that this means they will ultimately be leading to a salary of £21,000 of higher. I have to keep that figure in mind when deciding upon my final demographic for my music video.
With that in mind I should aim to create a music video that appeals more towards my own age range and the age gathered most in my survey; 10-18. This will then create more of a connection between the product and the target audience I have set myself. I will also think about these figured callibrated when creating my supporting products for the music video, due to the fact I need my product to appeal to a younger audience I can look at existing products in the industry such as Q magazine, VIBE, Clash and NME. When creating my digpak and music video I shall aim to ask models and talent in the same age as the students on my survey to portray continuity of the social media throughout. By this, meaning that the people on my social media sites are able to relate to the people in my finished products and analyse the products based on information they can connect tp themselves. I should however create more responses from audiences to conclude this further to ensure accuracy.

I chose to explore the genre of music that peopl emost prefer due to the fact I want my video to appeal to several demographics. I could look at the results and then incorporate them into my music video so that not just people with pop interest will be willing to watch the video.
The results showed that Indie/indie rock and pop were the top two results of the poll. This was to be expected in my opinion due to the knowledge I have of people my age (16-19) who are interested in them two genres. The people that are related to the other genres have usually lived in a decade where that was a main feature such as the 25+ age. People that were brought up in the 1990's to 2010's have experienced alot of pop and alternative music, more so now as niche markets have become more popular and 'vinatge'. The market for alternative acts is still existant in the music industry and social media such as Youtube, Vine and Facebook has allowed upcoming singer songwriters to make themselves known to the public and producers.

I wrote this question in order to find out the peoples favourite artists. I did this already taking into consideration the fact there are several age ranges within my survey and people like different generes, decades and aspire to different people. I made this an option question so that people could write their thoughts along the bottom rather than having to choose one. Three answers out of the fifteen responses chose not to specify and this is because they like a range of artists. This is more the case in the modern music industry due to the range of music within one genre. There are so many different artists and styles within one genre it is hard to specify. Other artists mentioned are artists such as One Republic, Imagine Dragons and Bon Jovi. These are all of different styles of music therefore my demographic of the audience is varied. In my music video I will undertake the challenge of specifying to one genre to but trying to appeal to several other styles of music. For example Icona Pop are a pop chart band never the less their single 'I Love It' was deamed as a guilty pleasure for my other people who dont normally listen to chart/pop music. Another way I would be able to do this is if I were to take a well known pop song yet get somebody else to sing it fro my music video or introduce a covered version by the same artists. This would maybe help me attract people who prefer different styles of music to POP.


The third answer on this screenshot was interesting to me because the audience member said they like the album and songs from the artists because memories were attached. I believe this is a strong part of music and it is to me as an individual. If a song is playing at the time of a specific moment to a person and they remember that moment the song becomes part of the moment aswell. Whether it is good or bad this can have a large scaled affect on the person and the artists of the song. The individual in the moment might remember the song for a good or a bad reason therefore it will affect their judgement on a particular artist or song. This is a common occurance of everday life as our brains attach certain elements of a memory with the contents and the surroundings. The answer specifies both good and bad memories are attached to Charlie Simpsons album therefore it became a part of the individuals life. In my music video I want to create a scene that is recognised and people can relate to. Rihanna's video 'We Found Love' powerfully shows this as the plot was created to show love can be as powerful as a drug yet shows it in a way that everyone can relate to; young people for their generation now and older for what there used to be. Thinking about this subject in particular I want to apply this to my own music video.

I was surprised with the results on this questionnaire due to my personal preference but this has made me think into the audience of my music video. Eight responses out of fifteen gathered said yes to the question 'Do you enjoy watching music videos and why?' this shows thats just under half of gathered responses dont like watching the music videos. Some answers given responded by saying they just like listening to the music whilst they are doing things and watching the video feels like a waste of their time. For busy people this may be the case therefore I want my music video to

be capable of capturing those who don't and those that do like watching the video. Having wanting to appeal to several audiences I want to make somthing different in the music video but still be in the genre of pop music. To make things different to those who just like listening to music and not watching the video a different version of the song would be better. This could get them to change their opinion on the song if they didn't like it the first time. Aswell as that the video would be a big change in ideas for those who do like watching music video, than the original. A reponse said they like to explore the character within a music video, and that some may be quite bizarre. By appealling to this audience I beleive I have to explore a character in my music video such as creating a narractive that is continuous throughout as well as making it out of the ordinary. Different from 'chart vidoes' that are stereotypical however keeping within the conventions of the genre.

The second highest percentage of people who answered the survey said they watched music videos every couple of days however the highest were the people who don't watch music videos at all therefore this reinforces the fact that I need to make both the song and the video individual and different to attract more audiences than the one genre that I am targeting the video at.
This also shows that sites such as Vevo and Youtube are not succeeding on bringing in all types of audience on their music videos. On the other hand, chart and pop artists are capable of bringing in millions of views on single videos on the sites therefore I believe I would still be able to achieve my goal of attracting a range of music genre's audience.

For the final question I wanted to see what people believed the most important and least important conventions of a music video were. The answered were very varied however overall the singing was the highest scored category within the chart with 40% and six results the convention chose was having a storyline or a narrative to the video aswell as that the second most popular convention was singing at 33.33% and five results. This clarified that I am going to do a music video that is along a storyline, not an abstract video. 6 people agreed that an abstract video was the least important convention in a music video therefore with the results from the online poll on my blog I have decided to get the biggest audience that would not be appropriate for my music video nor for my genre of music and conventionally that is more based with dance or track music.