In order to research more music videos and the standard that has been created throughout the last decade I watched Hello Goodbye by The Beatles. The remastered video was a hit created by the band in 1967, the song topped the charted in Norway, France, the United Kingdom and the United States of America. It was also number two in the charts in Austria and Switerland.
I analysed the video through the four key elements of moving imgae; Editing, Sound, Cinematography and Mise en Scene. The song itself was and is a great song with lyrics written by Paul McCartney never the less the remastered video is bland, simple and has very little camera movement what so ever. The analysis I did of the song was whilst watching the video, not stoppping and starting but writing notes as the video continuously played.
I also found when watching the video the exciting, fun, quick camera movements and range of camera angles came into play when the video of the song had actually finished, and the outtakes were being played. The video was made at a time where there were no conventions to be met therefore there are no rules. In my opinion now that the conventions have been created and put in place there is more access now to break them and create something that seems out of the ordinary. The vide itself is overall not a good example of a music video and that has taught me what I do need to put in, in order to make something really interesting for my audience.
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