Monday 18 November 2013

Chosen Song




I have chosen Cody Simpson - On My Mind for my music video song. I have done this through slow elimination of several others before concluding with this as my final song. I chose this in the end because I feel it is a representation of my personality. However the question is which of the music styles I am going to use... Upbeat Mainstream or Acoustic. Another option I have is an acoustic version with my friend singing the song in the studio to pre record it for my video. This way it will match my concept I want to use a lot more. Having a female voice singing will definitely help the video make sense.

The commercial mainstream song is upbeat and passionate, describing me, therefore I am able to relate to the song very well. I am a dance instructor who teaches contemporary and disco freestyle to children and young adults, I could definitely see myself being able to choreograph and teach to this song if I were wanting to for my video because it is the style and genre I generally teach to my students. Although the song is several years old I feel that it is a song that has always been able to get me up to dance or to listen to if I were not in a positive mood.

I like this song myself because the chorus is split into two different parts allowing you to prolong the main part of the song. This is great for both choreography and for the narrative of the song, you are able to get a lot more in that space of time for a scene. A disadvantage of the song is the fact it is very repetitive and this could become an issue for developing ideas for the concepts of the music video. Nevertheless I think that I could turn that repetitive structure of the song into a positive so that I could develop any idea I create in far more depth than if I had one idea and stuck to that structure. If i decided to use the same footage for the same parts of the song the video would be very boring therefore using the repetitive side as an advantage I am able to capture much more within a short space of time.

This song in my opinion relates to the target audience I want to cover which is around the same ages as who I teach dance to. These are the ages between 10 and 20. I chose this bracket of an audience because I believe the song clasping love and unwanted affection into the hands of this age; every young person dreams of having their prince or princess. The fact that I had built ideas of what I wanted to create gave me great difficulty because then I had to attempt to find a song that matched my idea. Due to the lack of great verses within the song I believe that I could use this to my potential and build upon the lack of narrative in the song to create my own that fits.

I am a budding entrepreneur in the photography industry and try to get involved in anything I can to do with the subject as it is what I want to do as a further career. I can use this to my advantage with A2 Media Studies because I know a lot more about the use of cinematography than others because of this and I believe that is the key element in music videos. My use of photography and having a high technical Canon camera for personal usage will help me create the best subsidiary tasks to the music video which is the poster and the casing for the product package. With my multi talented art skills in both photography and graphic design I think I could make a package that contains designs using multi media sources as well as art supplies such as watercolours, dip pen and ink and print making.

In conclusion I think that this song fits me very well and I can relate the song to the theories of stereotypical boy meets girls but put a twist on that to create a very surreal video. I think that with this song and the use of my design skills I will be able to produce and exciting final product that people will want to watch over and over. My aim in the task is to produce for my target audience but hope that all types of audiences will enjoy it after it is produced and finalised.

Who is Cody Simpson?


Cody Simpson is a sixteen year old Australian pop singer from Gold Coast. Cody was a bedroom singer song writer until 2009 on the hit social media site; Youtube. Shawn Campbell, a grammy-nominated record producer who also produced for Jay-Z and other artists, saw the boy perform and it was later discovered he was rise to recognition was featured on The 7.30 Report in December 2009. 

History on his Career - all information sourced from wikipedia 

 He released his debut single, "iYiYi" (which features American rapper Flo Rida), on 15 May 2010. The music video for Simpson's second single, "Summertime", was released on 20 September 2010.[15]Simpson relocated to Los Angeles in June 2010 with his family to record his songs with Atlantic Records and his producer Shawn Campbell.[16] That same month, Simpson appeared onSunrise.[17] On 22 June 2010, it was announced that Simpson would participate in the Camplified 2010 Tour, along with other artists, touring across the United States. The tour began on 5 July 2010 and ended on 14 August 2010.[18] Other tours that year included a middle school tour that took place from October–November 2010 and covered 9 U.S states.[19] An EP, 4 U was released on 21 December 2010. The EP included five tracks in total, four of them being previously unreleased.[20] Simpson recorded a remake of the song "I Want Candy" by The Strangelovesas the main theme song for the Easter-themed live-action/CGI-animated film Hop. In May 2011, Simpson was "egged" during a live performance at Miranda Fair in Sydney. Simpson told Australian radio show The Kyle & Jackie O Show that he was not in fact hit by the eggs, and that he was upset on behalf of his fans because the remainder of his show was cancelled because of security concerns.[21]
Coast to Coast was released on 20 September 2011 by Alantic Records. It reached number 12 on Billboard 200 selling 24,000 copies.[22] On 23 April 2011, Simpson released the single "On My Mind" on 23 May 2011. On 5 August 2011, he performed on The Today Show.[23] On 6 August 2011 Simpson started his Coast to Coast Mall Tour in Lake Grove, New York to promote his second EP. He played nine dates around the United States and finished it in Orange, California on 18 September 2011.[24] On 22 September, it was announced that Cody Simpson hiredJustin Bieber's manager, Scooter Braun as his manager.[25][26] In December 2011 The Wish Factory released a Cody Simpson doll in two formats.[27]

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