Evaluation Question Three: What have you learned from your audience feedback?

To gain feedback on my three products I created I wanted to ask at least five questions on my work before I completed my whole video. This is based upon my last draft before completing it.



The questions I first set up to retrieve before I completed my final version were:

• How old are you? (What demographic do you fit into?)
• How effective do you find all three of my products together?
• What do you think my narrative is?
• What could I do to improve my video?
• Would you watch it again?

I got two eighteen year olds doing the same course as me to first evaluate my work due to the fact they understand media terminology and I wanted to capture a perspective from somebody who knows what processed I have been through before I ask people who are new to the software, style and projects I go through to get to a final piece.

From this information they gave me I was more than happy to take the feedback on board and work on my version final a2 music video. The five questions that I set gave me an overall evaluation of the draft to give me enough information to produce a final piece that will be more improved. Once I had finished my video I then produced another set of questions that were more developed that I sent across social networking in order to get feedback on my work in more detail. The questions I designed for the draft were then short enough for me to turn into a survey via surveymonkey.com. This was a huge advantage for me because then it meant that I could transfer, work on and send the survey via a link. I felt this Wyke Sixth Form College to take the short survey to give me ideas and information on what to improve on. I took a video of Brandon and Lauren because I felt this would give me more of an understanding if I could talk to them about it, also in detail once the video had ended. I was more aware then of what I needed to do to create a successful final video. 

The questions that I have created with the six responses on them:

https://www.surveymonkey.com/s/6VSQPGN

Click here to take survey

My Responses:

 The majority of my responses were from people in the ages of 16-18. As well as that 19-24, which are more than likely in the demographic group E which is a student based group of people.

 From my responses on the products as a package I found that my aim at producing an effective promotional pack was successful. People found that they linked well with the colours scheme I had created, the font style and layout. I also found that the mise en scene of my models helped tell the story of my narrative and it enhanced the meaning of my shots. The props such as the masks for example in my digipak was mentioned in a comment as someone said it made the narrative quite clear having this in place. The mise en scene is also mentioned as you can tell its got a fairytale theme to it due to the house style and continuity. I feel from these responses that my products are an effective package.

There was controversional answers between what people thought my narrative was. There was a lot of answers that suggested the images and videos of the couple at the beginning being memories and although this would still work in the narrative it wasn't the initial intention. I feel that I could shave portrayed this better with a different idea however as it was created in the last final few weeks there was no time to input anything new in there. Some of the answers are correct in the fact that they understood the narrative I was going for and created, in conclusion my video is taken in many different ways depending on how you perceive it. Each narrative mentioned in these screens all could work alongside my video and my promotional package however there is only one narrative I set with in the beginning. This has taught me that everyone thinks differently along with me and how I portray things, I could of made things a lot clearer by using different techniques of using drawing sketches instead of polaroids for example.

There were three main points that I took from the improvements of media music video feedback, these were; making the narrative clearer and editing or adding a new overlay on the soundtrack. There was a suggestion in the feedback about how to make the narrative clearer by inputting a section of my actress looking at her love interest and watching him without him knowing. To see this from an audience's point of view it would make the narrative I intentionally created for my video more understandable.
The soundtrack however is something that I would have to retake however as I only had time to record emma's voice recording within the last week of the deadline this wouldn't be possible to retake unfortunately. This is due to recording Annie's voice the first couple of times over christmas.

The fact that nobody said they wouldn't watch my video again is a good sign and shows that people have enjoyed the piece that I have created. This has made me happy about my product and hopefully after finishing the full video and then getting more feedback from my final video I will be able to feel more confident about my final piece, if the results are similar.







Once I had completed my video I posted it to Youtube. In order to get a more detailed set of feedbacks from people I looked at people's work from the year above me to see what they had asked people about their products they made. This gave me an insight into what I could write alongside the comments and questions I already had prepared. I looked at Jennie Brighton's blog, a previous Wyke College media student and she gave me ideas on what to ask about the products as a package and the poster. For example if all the information was visible that is needed on the poster and if the package as if the three products all reflect one another.
I created another survey on survey monkey.com about my finished product and the outcomes of it. Once I put all my questions into a survey I sent the survey out via a link that people go click and go directly to answer my questions. I posted this on the social media sites Twitter.com and Facebook.com, I also posted it to friends though private inboxed to see if they would do the survey for me.

I created the survey for my final video on survey monkey. The link is the following. 

https://www.surveymonkey.com/s/5V7P2HV

My Final Video:

The questions I put into the survey:
1. Are you male or female?
2. How old are you?
3. After watching the music video I have made what do you think the story (narrative) is of the music video?
4. Do you think the music video reflects the lyrics of the song?
5. What genre do you think the music video is?
6. Did you enjoy watching the music video? If not, what would you improve about my video?
7. Would you buy my music video on iTunes?
8. After looking at my Digipak do you think it reflects the music video and the song? If yes how?
9. Does the magazine advertisement include all of the information you would need? If not what's missing?
10. Does the music video, digipak and magazine advertisement all show continuity and reflect one another?

My responses from the survey:

I have learnt that my final promotional package is a successful piece of work that I believe I could sell as a real product due to reading the feedback that I have received from peers on surveymonkey.com. With 77% of my audience feedback being from females I had to take into account that it could be biased opinions as my video, from an outsiders point of view is seen as being targeted more at a female audience. The fairytale type video is something that girls would be more appealed to therefore I tried to get more males to answer my survey never the less people were too busy so I have to result with what I had from the ten feedbacks. 

Due to my target audience being quite a wide age I sent my surveys to my social networking sites as that is the age group that I have as friends. This means that I am directing messaging my target audience which my video to get feedback from. There was one older selections within my feedback but the majority were all the same age as me; 16-18 years of age. 

The narrative even after the adjustments after the draft was still debatable to my audience and there were mixed reviews. I learnt that people thought my talent complimented one another and for my genre and the soundtrack the narrative fit perfectly. However there was still mixed opinions about my final narrative due to the polaroid images in the diary, that represent the drawings and the images she wants in later life. The two opinions from the drafts still lie, one being "The girl is having flash backs of being with him and remembering there memories" and the other being "Love story, imagining someone popular would notice her. Fantasy fairytale"

Both of these narrative could work for my storyline however the second is the one that I chose to stage in my video. I learnt from this feedback that if I were to recreate or edit this video I would have to change this section and add something else such as her watching him, for the audience to grasp the full narrative I wanted to portray to them. 

All of my responses came back with a yes to the next question which is the relationship of the lyrics and the video and if this is reflected. I am happy about this because once I changed narratives I had to revisit this and try work around the problem of having to connect the two together. I sat with the lyrics when I was mind mapping my video and thinking about what I could put in them. A technique I used was shutting my eyes and just listening to the song, see what came up and what I imagined. This is how I work in all art subjects and do the same in Dance to create my routines. It worked well for me and is how I produced a video connected to the lyrics. Due to the responses being positive for that question I learnt that I have been successful in that area of study.

I was very surprised with the responses to the question I asked about what genre people though my music video was. I tried to catch people out in the question as it is focused on a pop genre however I have alternative/indie elements within it. This making it a sub genre. I got one response back saying it would be a dance genre however I did not include any dance genre conventions in the video such as performance or a dance track. I felt that this therefore made me think about what people think mades each genre their genre and what makes them all individual to one another.

I asked my audience about what they thought I could improve on in my music video. Although there isn't time to make actual adjustments to the video I felt it was necessary to include so that I could find out what people would change about it. Over all a lot of people said they wouldn't change anything however I did get some individual responses that helped me. One said the fairytale section was particularly strong and that I should use more of that next time which was my favourite part to organise, film and edit. I have learnt that locational and mise en scene are my strongest points in media studies. I love mise en scene, pushing the boundaries with where I can film, what I can film and what costume and props to include in my shoots. This is also the case for photography as well, learning that I am strongest in this area if I were to make another piece this is the area I would stress in my video. 

All but one person in my survey said they would buy the music video on iTunes. This made me wonder if it would of been one of the males in the survey due to the fact there are comments on each box that are slightly more critical and feel knowing most of the people who took my survey one of the males would be more prominent to do this. The video isn't to every bodies taste due to the corny style that I have decided to film it in. That is something people deal with on a day to day basis though, products not being to everybody's liking because everyone has different wants, needs, opinions and styles. 

I asked my audience if my digipak reflected my music video and song. If it did then how did it, this was successful for me as I got to learn other peoples opinions on a work that I feel I have performed the strongest on. The responses here are the ones I felt most confident in a reflected exactly what I set out to show the audience. "Yes, I love the mix between the images and the drawings, it shows an alternative but eye catching style. It works well with the video because it matches the style and the house style there is. The colours and characters poses reflect the main video genre." 

"Definitely. The world you created in your music video is portrayed in your artwork, the theme of fantasy and dreaming is ever present. It also compliments the sweet and innocent love song you have chosen to use."

The ninth question I asked the audience was if my magazine advertisement had all of the information 

on that is needed for them to either purchase the product or find the product somewhere. All of the products said yes to this question however one made a comment about something optional I could add. I didn't think about this at the time of creation never the less it is a good idea and I could possibly think about using it most definitely.
"Yes, optional but a mini version of the album cover to full link both both products together."  To put the cd front cover on the magazine would connect all three items together and it could also show consumers exactly what they're looking for in the shop or online and then they don't have to search for it. I learnt here that I would be saving time for potential customers and that I could try a design with the new style if I moved around the current layout of the magazine advert.
I asked the final question which was if all three of my products showed continuity and flows as a package (all reflected one another) I feel from all the responses I have had they do very much so. The comment here made me feel this especially as it is exactly what I was aiming for when creating the products: "Yes! The layout is interesting with the use of space around the character makes her the main focus point. The information is also clear and easily understandable." In conclusion I think that from the comments gathered from my surveys I produced as well as the videos I took of my peers I have produced a professional looking set of works that from my feedback I could later develop at a more advanced stage. I feel I have planned and executed my work well to others and produced a solid final piece that I could sell to the public.